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Selling Real Estate with Our Help Selling Real Estate with Our Help
Selling a Home with Our Help
There are two main factors to selling any home -- location and marketing. We cannot
improve the location of your property.
We can help you with our marketing plan by:
- pricing your home competitively so that it attracts the right buyers,
- helping you stage your home so that your home shows well,
- exposing your home to a very broad audience of buyers,
- and providing accurate and timely information to buyer and buyer agents.
Our Listing Commission is Competitive
The real estate business is changing. With improvements in technology and the associated efficiencies,
we are able to adjust our commission structure accordingly. To determine where your home
fits on our listing commission plan, please review our
Listing Commission Program. We use a standard
Exclusive Right to Sell listing agreement. Before you list your property with another agent,
be sure his/her marketing plan fits your objectives.
Marketing Starts Early
Our marketing effort starts when you invite us to a do a listing presentation.
You have important knowledge about what makes your home attractive to potential buyers,
so we ask for your opinion. Our experience and staging knowledge allows us to
tell you some of the things that will help your home show better to potential buyers.
Price is the Most Critical Part of Your Marketing Plan
We have no desire to list your home
at a price above a realistic selling price just to get your listing, only to
later suggest a price reduction.
In the greater Greenville residential real estate market for all of 2005,
over 1/3 of all listings expired or were withdawn.
The real estate marketplace is competitive. There are obvious and not-so-obvious
Dangers of Overpricing.
No amount of marketing will cause an overpriced property to sell.
Properties that Show Well, Sell Well
Many properties do not sell well simply because they need repair, paint or upgrades.
Most buyers want to buy a home that is up-to-date and is in move-in condition.
We call these buyers the retail buyers. The property does not have
to be perfect, but it has to be livable or most buyers will not even consider making an offer.
On the other hand, wholesale buyers are willing to repair, paint and upgrade.
Wholesale buyers are better known as investors.
Investors do not generally pay anything close to retail prices.
If you want to sell your home for the best possible price, it is imperative that you
do what it takes to make your home show well. These
Staging Tips are a good place to start.
Availability is Important
Buyers and buyer agents
routinely exclude homes from their showing plans simply because they do not have the time
to see all of available properties.
Properties are excluded from showing plans because the marketing information is
inaccurate or inadequate, or because
showing times are unreasonably restricted. Buyer agents routinely contact listing agents
with buyer questions. Your listing agent needs to address questions
accurately and on a timely basis to encourage showings.
Advertising
Real Estate advertising has changed and continues to change.
While yard signs continue to be important, most other traditional forms of advertising
are becoming less and less effective. However, Web-based advertising is increasingly
important and effective. The National Association of Realtors research indicates that
87% of buyers shop online for homes. Our Advertising Program
incorporates traditional and new advertising methods.
Showing Your Home
We recommend that you allow us to install a Secure Lock Box on your home to allow
Realtors to conveniently gain access to your home for showings.
We use two copies of your key -- one for the Lock Box and for us.
We use The Appointment Center to help coordinate showing appointments.
The Secure Lock Box allows us to know who and when agents are entering your home.
After we contact the showing agents and get their feedback, we periodically
share the feedback with you, and as needed, we discuss with you changes to the marketing plan for your
home. In order to protect your home and to give buyers an initial impression that your
home is well cared-for, we supply you with shoe guards and a poster card by the front door to encourage visitors
to use the shoe guards to help keep your home clean.
Negotiating
We help by advising you as you negotiate with a buyer. We, of course, understand and follow the legal
requirements for handling the sale of your home. We do everything we can
to provide the buyer and the buyer's agent with information that supports your asking price.
We coordinate the timely deliver of counteroffers and completed contracts.
This is the area where our objectivity and experience is most valuable.
Seller Related Closing Activities and Costs
After an offer has been accepted, we help to schedule and monitor the many
Closing Activities.
The seller's closing costs almost always include attorney fees, proration of annual property
taxes, deeds stamps, and brokerage fees. In South Carolina, deed stamps are
$3.70 per $1000 of the selling price. Annual property taxes are split between the seller
and buyer based roughly on the number of days before and after the closing date during the
current year. Since property taxes are due at the end of the calendar year, the seller
pays his/her share of the property taxes at the closing table. Brokerage fees include
the sales commission due
to the seller's and the buyer's real estate brokerage.
The seller's closing costs may include such items as the cost of a home inspection, an appraisal, a survey, a home warranty,
contributions to buyer's financing costs, and a wood infestation inspection.
The sale of the seller's personal property to the buyer is best recorded on
a bill of sale.
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| Featured Properties |
MLS 1155385
Active $675,000 Single Family 5 Bedrooms, 3 Baths, 2 Half
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MLS 1156139
Contingency Contract $244,900 Single Family 4 Bedrooms, 2 Baths
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MLS 1156040
Active $395,900 Single Family 4 Bedrooms, 3 Baths
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MLS 1087544
Active $3,500,000 Single Family 5 Bedrooms, 4 Baths, 2 Half
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